In 1987, the J Sisters salon began offering the beauty secrets of Brazil to its clients. Their salon, located on 57th Street in the heart of Manhattan, is home to their signature nail services, which first garnered acclaim because of their meticulous attention to detail. In 1994, they moved beyond nails and became the pioneers of Brazilian Bikini Waxing in the United States. Today, the salon provides a variety of services from hair styling and waxing to nail services and facial treatments.
Jocely, Jonice, Janea, Joyce, Juracy, Jussara and Judeseia, collectively known as the J Sisters, began their training in the family-run salon in Vitoria, Brazil where they were taught their strong foundation on personal grooming. “In Brazil, manicures and pedicures are highly valued services and not just a change of polish,” Jonice says. “We focus on the natural nail and take the time to help them grow longer, healthier and stronger.”
As the salon grew, the sisters took a chance on introducing Brazilian Bikini Waxing. “In Brazil, waxing is part of our culture because bikinis are so small,” Jonice explains. “We thought it was an important service to add because personal care is no longer a luxury, it’s a necessity.” The risk paid off, and Brazilian Bikini Waxing is now the most requested service at the salon.
The J Sisters have built a loyal following by making the warm and inviting atmosphere as important as the services they offer. Although their clients include a long list of celebrity and high profile clients, everyone who walks through the door is important. The J Sisters are dedicated to providing superior service and their ultimate goal is to give every client an unparalleled experience when spending time at the salon.